University Hospitals Bristol were seeking support to respond effectively to a series of potentially damning high-profile independent reports which were being published within a short period of time. Our brief was to support the Trust to respond to the reports and to communicate effectively with all key audiences. We developed a comprehensive communications plan to support the Trust to take a pre-emptive, coherent, co-ordinated and proactive approach to the publication of the reports – thereby ensuring openness, transparency and reassurance.
This approach ensured the Trust was able to respond effectively to the reports, demonstrating integrity in how it responded, in what was a challenging period for them.
Case studies