The British Lung Foundation wanted to put lung health on the national health agenda in a similar way to heart health. Our brief was to develop a shared vision and jointly owned comprehensive evidence-based policy document, for lobbying and influencing key opinion formers and decision-makers on the investment in and support for lung health across England.
We provided strategic communications support to the British Lung Foundation, supporting their work to bring together multiple stakeholder and partner organisations into a ‘Lung Taskforce’ (membership includes a range of national charities, academics, clinical bodies, patient groups etc with an interest in lung health) and an Industry Group (mainly comprising pharmaceutical industry members). The work involved complex, sensitive and highly political stakeholder relations; the development of a lung health campaign, including brand development and a creative campaign solution; development of core narrative and key messages (and gaining partner sign up to those); production of collateral to support partners to communicate and engage consistently around the programme; proactive and reactive media relations; and project management of the development and production of the Taskforce’s policy document.
The programme has helped to ensure lung health is on the national agenda as it features in the NHS Long Term Plan. We have been re-commissioned to provide support for the next phase of the programme, noting our success in helping The British Lung Foundation deliver on a complex stakeholder relations programme.Case studies